Juice Press

A Fresh Look for a Kick Ass Brand

Juice Press is one of the few companies that offer 100% USDA organic, cold pressed, non HPP juice — and they’re not afraid to brag about it. In order to harness Juice Press’ raw in-store brand voice, their current website needed a big dose of personality. Pulling inspiration from their physical stores, I created a system with the use of line illustration, strong typography, and a hint of texture that gives Juice Press a recognizable web presence they deserve.


  • Highlight the beauty and rawness of the product

  • Educate consumers on the health benefits of the Juice Press lifestyle

  • Positioning Juice Press as serious experts in their field while maintaining their audacious brand voice

Team  Wondersauce
Role  Lead Designer, Photography Direction
Photographer  Julia Parris
Food Stylist  Emma Feigenbaum
A bold mission statement on the homepage establishes the brand voice and tone while providing a gateway to ecommerce pathways.
Photographing the products at a larger than life angle emphasizes the boldness of the brand and the confidence Juice Press has in their products.
Using this photography style for each product page gives the juices their own heroic personality.
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